Top 20 Gyms Brands for Your Fitness Journey in 2025

Looking for the best gyms brands to join in 2025? This guide will introduce you to the leading gym brands, focusing on their unique features and why they might be the perfect fit for your fitness needs.

Key Takeaways

• Top gym brands in 2025 are evaluated based on revenue, member retention, active locations, amenities, and member satisfaction.

• Affordable gyms like Planet Fitness and Crunch Fitness offer inclusive environments, while luxury brands like Equinox and EXOS provide high-end options for affluent members.

• Choosing the right gym involves considering factors such as audience needs, branding consistency, and effective use of social media to enhance visibility.

Defining Top Gym Brands in 2025

What makes a gym brand stand out in 2025? Several factors come into play when ranking the top gym brands. Overall revenue, member retention rates, the number of active locations, market branding, and industry reputation are critical metrics used to evaluate a gym’s success. However, member satisfaction remains the cornerstone of a gym’s reputation, often linked to the overall experience and support provided.

Amenities offered by gyms vary widely and significantly influence consumer choice. From basic equipment to luxurious facilities, the range of amenities can make or break a gym’s appeal. Membership fees, personal training services, and member satisfaction are also crucial factors in determining the best gym brands.

Technology plays an increasingly important role in the fitness industry. Gyms are leveraging advanced management software and fitness apps to streamline operations and enhance customer experiences. As we delve into the top gym brands, these criteria will help us understand why they stand out in the competitive health and fitness industry.

Top Gym Brands for Fitness Enthusiasts

Fitness enthusiasts need gyms that cater to diverse needs. Affordable pricing, luxurious amenities, or specialized fitness classes can elevate your fitness journey with the right gym. The following gym brands have been recognized for their exceptional services and facilities, catering to a broad spectrum of fitness enthusiasts.

From the inclusive environment of Planet Fitness to the premium services offered by Equinox Fitness, each brand brings something unique to the table. Let’s dive into what makes these gyms stand out.

Planet Fitness

Planet Fitness is often celebrated for its affordability and convenience. With membership costs starting at just $10 per month and a welcoming, judgment-free atmosphere, it’s no wonder Planet Fitness has over 1,200 locations nationwide. The brand’s philosophy, encapsulated in its ‘Judgment Free Zone’ approach, ensures that everyone feels comfortable working out, regardless of their fitness level.

The extensive cardio equipment and no-frills, high-value model make Planet Fitness a leader among national gym chains. For those seeking an inclusive and affordable fitness club, Planet Fitness is an excellent choice.

LA Fitness

LA Fitness stands out for its wide range of amenities, catering to both fitness enthusiasts and families. With membership costs ranging from $29.99 to $49.99 per month and over 550 clubs in the United States and Canada, LA Fitness offers comprehensive fitness solutions.

The gym features ab-training machines, swimming pools, racquetball courts, and a variety of fitness classes. Consistent management, clean facilities, and well-maintained equipment contribute to LA Fitness’s reputation as a top-tier fitness club.

24 Hour Fitness

As the name suggests, 24 Hour Fitness operates 24/7, providing members with convenient access at any time. This flexibility is ideal for busy individuals who need to work out on their schedules. The gym offers a wide variety of equipment and numerous group fitness classes, along with personal training options to cater to different fitness goals.

With over 400 locations across 13 states, 24 Hour Fitness focuses on expansion and innovation to strengthen its market position. The supportive community and diverse offerings make 24 Hour Fitness a popular choice among fitness enthusiasts.

Crunch Fitness

Crunch Fitness promotes a lively and inclusive environment that welcomes all fitness levels. With membership costs starting at $9.95 per month, Crunch Fitness is accessible to many. The gym offers a variety of amenities. These include weight training equipment, cardio machines, group fitness classes, personal training, tanning, a sauna, and Hydromassage beds.

With over 300 locations worldwide, Crunch Fitness ensures extensive access for members. Its vibrant atmosphere and comprehensive fitness solutions make Crunch Fitness a standout option for those seeking an engaging and affordable gym experience.

Gold's Gym

Gold’s Gym is renowned for its strength training facilities and experienced trainers, attracting dedicated fitness enthusiasts who seek expert guidance. The monthly gym membership fee is $25 with a one-year contract, providing access to specialized equipment and coaching, making it an attractive option for those considering gym memberships.

Gold’s Gym has grown through international expansion while maintaining a strong brand identity. Its focus on strength training and community building makes it a top gym brand for serious fitness enthusiasts.

Anytime Fitness

Anytime Fitness operates over 4,500 gyms worldwide, emphasizing convenience and personalized workout plans. Membership fees range from $30 to $40 and provide 24/7 access, allowing for flexible workouts at any time. The gym emphasizes community building to promote member retention and create a supportive atmosphere.

Amenities include 24-hour access, weight training, cardio equipment, group fitness classes, personal training, and options like tanning beds and hydromassage beds. Anytime Fitness offers a comprehensive fitness experience for those with busy lifestyles.

Equinox Fitness

Equinox is frequently regarded as the top choice for luxury and exclusivity in the fitness industry. Membership costs vary between $180 and $240 per month. The initiation fees range from $200 to $300. Equinox offers state-of-the-art equipment, group classes, personal training, spa services, and luxurious locker rooms as part of its amenities.

Primarily attracting working professionals and high-end clients seeking premium services and holistic wellness, Equinox Fitness provides an unparalleled fitness experience.

Lifetime Fitness

Life Time Fitness focuses on inclusivity with premium standards. Offering family-friendly amenities, it appeals to a diverse member base. Life Time Fitness is known for its luxurious interiors and top-quality amenities, including group fitness classes, personal training, pools, and spa services.

The average monthly fee is approximately $105, offering a variety of membership plans. Life Time Fitness emphasizes community building and member engagement, creating a supportive environment for all members.

Orangetheory Fitness

Orangetheory Fitness is acknowledged as the fastest-growing gym in America. Its primary workout focus is High-Intensity Interval Training (HIIT), which combines cardio and strength training to optimize fitness results. Orangetheory’s unique and scientific approach to fitness includes heart rate-based interval training, helping clients track their workout intensity.

Membership costs range from $59 to $159 per month. The sense of community and accountability fostered among members makes Orangetheory Fitness a popular choice for those seeking effective and engaging workouts.

F45 Training

F45 Training has rapidly expanded to over 2,000 studios globally, focusing on innovative functional training. Specializing in high-intensity interval training (HIIT) performed in 45-minute workout sessions, F45 Training offers engaging and effective workouts. The use of workout screens and a mobile app enhances member engagement and workout efficiency.

Membership typically costs between $50 to $70 per week. F45 Training’s innovative approach and strong community focus make it a leading choice for fitness enthusiasts worldwide.

Specialized Gym Brands

The fitness market has seen a significant rise in specialized gyms catering to niche audiences, enhancing member engagement and loyalty. These gyms offer unique training programs and facilities that appeal to specific fitness interests and goals, contributing to the overall growth of the fitness business.

From boutique fitness brands like Pure Barre to the varied workouts of CrossFit, specialized gyms provide personalized training programs and a strong sense of community, making them an attractive option for many fitness enthusiasts.

Pure Barre

Pure Barre was established in 2001. It has significantly expanded to have over 550 studios across the United States. The classes emphasize small, controlled movements to effectively strengthen and tone the body. Some locations offer shower and locker room setups in a boutique environment, enhancing the overall experience.

Pure Barre’s focus on precise, low-impact workouts makes it an ideal choice for those looking to improve their strength and flexibility in a supportive and upscale setting.

CrossFit

CrossFit gyms are known for their emphasis on varied workouts that foster camaraderie among participants. The community-focused environment and high-intensity training make CrossFit a popular choice for those seeking a challenging and supportive fitness experience.

Body by Simone

Body by Simone primarily targets women looking for a fitness option that combines exercise with dance. Body by Simone offers dance-based fitness classes focusing on personalized training programs, fostering individual growth and a supportive community where women can connect and motivate each other.

The unique combination of dance and fitness makes Body by Simone a standout choice for those seeking an enjoyable and empowering workout experience.

Budget-Friendly Gym Brands

Affordability is a leading criterion for many members, with a growing demand for budget-friendly gym options. Affordable gyms often have membership prices significantly lower than luxury fitness centers. Despite the lower costs, these gyms strive to provide clean spaces, working machines, comfort, and photogenic areas.

From Snap Fitness to Blink Fitness, budget-friendly gyms offer essential amenities and a straightforward approach, making fitness accessible to a broader audience.

Snap Fitness

Snap Fitness operates 24/7, providing members with access at any time. Membership costs range from $35 to $50 per month, making it an affordable option. The gym provides important amenities. These include cardio machines, strength training equipment, and free weights.

Snap Fitness adopts a straightforward approach with essential workout equipment in a no-frills ambiance, making it a practical choice for those looking for a basic yet effective fitness environment.

YouFit

YouFit is known for its commitment to environmental sustainability through eco-friendly practices. With over 100 locations across the country, YouFit offers affordable memberships ranging from $10 to $20 per month. The gym provides a variety of amenities, including weight training, cardio equipment, group fitness classes, personal training, showers, and locker rooms.

Primarily catering to casual gym-goers and fitness enthusiasts, YouFit is a great option for those looking for an affordable and eco-conscious gym.

Blink Fitness

Blink Fitness focuses on providing affordable membership options with basic workout areas. The gym environment is designed to be clean and welcoming, though it does not offer group fitness classes.

Blink Fitness is a solid choice for those seeking a budget-friendly and straightforward gym experience.

Luxury Gym Brands

Luxury gyms cater to affluent clients, providing an exclusive and high-end fitness experience. These luxury fitness facilities feature high-end facilities, exclusive services, and a premium atmosphere, attracting those seeking more than just a workout.

From the upscale amenities of the East Bank Club to the performance training at EXOS, luxury gyms offer a distinct and premium fitness experience that sets them apart from average gym offerings.

EXOS

EXOS specializes in performance training aimed at personal health improvement. The staff includes strength coaches, physical therapists, and sports dietitians, ensuring comprehensive support for clients. EXOS offers facilities including weight training and cardio equipment, as well as group fitness classes and personal training.

Membership at EXOS’s Phoenix location costs approximately $30,000 per year, with a billing model that encourages weekly payments for better financial management. EXOS provides a broad network with over 461 locations, making it a premier choice for those seeking high-performance training.

East Bank Club

Recognized as the most exclusive gym in America, the East Bank Club offers a variety of upscale amenities, including indoor pools and rooftop decks. The initiation fee for joining is $500, with a monthly fee of $240.

The East Bank Club provides a premium fitness experience that caters to high-end clientele.

The Houstonian Club

The Houstonian Club offers an upscale fitness experience, featuring oak lockers and gated access parking for its members. Catering to those seeking high-end amenities, The Houstonian Club provides a luxurious environment that enhances the fitness experience.

Gym Franchises Leading the Market

Franchise gym brands provide entrepreneurs access to effective operational practices and marketing strategies. Successful franchises prioritize brand strength and operational support, enhancing their market presence. Leading franchises like Planet Fitness and Anytime Fitness showcase extensive reach and innovative approaches to fitness.

These franchises offer comprehensive fitness solutions that appeal to a wide audience, from Planet Fitness’s affordability and inclusive environment to F45 Training’s innovative workout regimes.

Planet Fitness

Planet Fitness is a leading gym brand known for its affordability and inclusive environment. Operating over 2,000 locations across the United States, it is recognized as the largest gym company in the U.S., reflecting its significant market presence.

The numerous locations ensure accessibility and consistency for its members nationwide.

Anytime Fitness

Anytime Fitness operates on a strong franchise model, allowing for flexibility and support to franchisees. With over 4,500 locations worldwide, Anytime Fitness showcases its extensive reach and ability to open multiple locations, enhancing customer access to fitness facilities.

F45 Training

F45 Training is a leading fitness franchise known for its innovative workout approaches. The high-intensity functional training engages various muscle groups, making workouts effective and engaging. F45 Training employs effective marketing strategies that leverage social media and community engagement to attract members.

The franchise provides robust support systems, helping franchisees with operational guidance and marketing resources.

Most Popular Gym Chains in America

The most popular gym chains in America have garnered millions of members and extensive locations. Planet Fitness leads with over 14 million members and is often considered the most popular gym chain in America, thanks to its affordability and non-intimidating environment. Other popular chains like LA Fitness and 24 Hour Fitness offer extensive amenities and convenient access, making them top choices for many fitness enthusiasts.

These gym chains have grown significantly, reflecting their ability to meet diverse fitness needs and preferences across the country.

Let’s explore what makes them so appealing.

Planet Fitness

Planet Fitness is recognized as the most popular gym chain in America, with over 14 million members. As the largest gym chain in the US by number of locations, Planet Fitness provides extensive accessibility and consistency for its members.

The brand’s ‘Judgment Free Zone’ philosophy creates an inclusive environment for all members, making it a leading fitness brand.

LA Fitness

LA Fitness is recognized for offering comprehensive amenities, including gyms, swimming pools, and diverse fitness classes. LA Fitness attracts a diverse audience with millions of members, making it a prominent player in the fitness industry.

24 Hour Fitness

24 Hour Fitness remains a popular gym chain due to its extensive hours of operation, offering 24/7 access. Members can enjoy a wide variety of group fitness classes and personal training options to meet diverse fitness needs.

The combination of convenience and variety positions 24 Hour Fitness as a leading choice for fitness enthusiasts.

How to Choose the Right Gym Brand for You

Choosing the right gym brand involves several considerations. Identifying your target audience helps tailor your services to meet their specific needs and is essential for effective gym branding. Your gym’s voice should resonate with your audience and be consistent across all branding materials.

A memorable and meaningful gym name can significantly impact first impressions and attract potential members. A well-designed logo can help convey the essence of your gym and create a distinct identity in a competitive market. Additionally, having a professional and informative website is crucial as it often serves as the first point of contact for prospective members.

Utilizing social media effectively can enhance your gym’s visibility and engagement with current and potential members. Branded apparel can strengthen community ties among members and serve as an advertisement for your gym. By considering these factors, you can choose a gym brand that aligns with your fitness goals and preferences.

Summary

In summary, choosing the right gym brand can significantly impact your fitness journey. From the inclusive and affordable Planet Fitness to the luxurious and exclusive Equinox Fitness, the gym industry offers a diverse range of options to suit different needs and preferences.

Specialized gyms like Pure Barre and CrossFit cater to niche audiences, while budget-friendly options like Snap Fitness and YouFit make fitness accessible to a broader audience. Luxury gyms like EXOS and The Houstonian Club provide an upscale fitness experience for those seeking premium services.

Ultimately, the best gym brand for you depends on your fitness goals, budget, and personal preferences. By exploring the top gym brands highlighted in this blog post, you can make an informed decision that sets you on the path to success.

Frequently Asked Questions

What are the top 5 gym franchises?

The top five fastest-growing gym franchises are Anytime Fitness, Orangetheory Fitness, Planet Fitness, Snap Fitness, and Gold's Gym. Choosing one of these can be a lucrative investment opportunity.

What criteria were used to rank the top gym brands in 2025?

The top gym brands in 2025 were ranked based on criteria such as overall revenue, member retention rates, and the number of active locations, alongside factors like market branding, industry reputation, member satisfaction, and the use of technology. These elements collectively shaped their standing in the market.

Why is Planet Fitness considered one of the best for affordability and convenience?

Planet Fitness is highly regarded for its affordability and convenience, with memberships starting at $10 per month and over 1,200 locations. Its welcoming, judgment-free atmosphere and extensive cardio equipment further enhance its appeal.

What makes Equinox Fitness stand out as a luxury gym brand?

Equinox Fitness stands out as a luxury gym brand due to its exclusive membership fees, top-notch facilities, and a wide range of premium services, including personalized training and spa amenities. This commitment to providing an upscale fitness experience appeals to discerning clients.

Are there any budget-friendly gym options that still offer quality amenities?

Affordable gym options like Snap Fitness, YouFit, and Blink Fitness offer quality amenities, including cardio and strength training equipment, with memberships typically ranging from $10 to $50 per month. These choices ensure you can maintain your fitness goals without breaking the bank.