The Birth of Mikolo
Our founder, Markel Olsen, embodies a profound passion for fitness since his teenage years. For Markel, fitness isn't just a hobby—it's a way of life, a means of finding balance amid life's demands. His boundless enthusiasm and relentless pursuit of excellence laid the foundation for Mikolo. The inception of Mikolo traces back to Markel's simple desire for accessible fitness solutions. Frustrated by the lack of affordable and versatile workout equipment in the market, he envisioned a portable cable system that would revolutionize home workouts. Thus, the Mikolo Pulley System was born—a compact yet powerful tool designed to facilitate a wide range of exercises at an accessible price point of $60, empowering individuals to prioritize their fitness goals without breaking the bank.
The Birth of Mikolo
Our founder, Markel Olsen, embodies a profound passion for fitness since his teenage years. For Markel, fitness isn't just a hobby—it's a way of life, a means of finding balance amid life's demands. His boundless enthusiasm and relentless pursuit of excellence laid the foundation for Mikolo. The inception of Mikolo traces back to Markel's simple desire for accessible fitness solutions. Frustrated by the lack of affordable and versatile workout equipment in the market, he envisioned a portable cable system that would revolutionize home workouts. Thus, the Mikolo Pulley System was born—a compact yet powerful tool designed to facilitate a wide range of exercises at an accessible price point of $60, empowering individuals to prioritize their fitness goals without breaking the bank.
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Our journey took a significant leap forward with the launch of the MIKOLO Pulley System 2.0, our first million-dollar-selling product. Building upon the success of its predecessor, this upgraded version boasted enhanced load capacity and versatile functionality, solidifying its status as a must-have fitness essential for enthusiasts worldwide.
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The introduction of the F1 Power Rack marked a pivotal moment in our product lineup. Initially conceived as a rudimentary design, invaluable feedback from our community prompted a comprehensive redesign process. The result? The F4 Power Rack, a testament to our dedication to continuous improvement and customer satisfaction. With its sleek design and versatile features, it quickly became a staple in home and garage gyms alike.
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Not content with resting on our laurels, we set our sights on creating the ultimate all-in-one fitness solution: the M4 Smith Machine. Combining a power cage, smith machine, functional trainer, and more, this multifunctional powerhouse redefined the concept of home gym equipment. With thoughtful design elements and user-centric features, it exemplifies our commitment to providing comprehensive solutions that cater to diverse training needs.
Our Journey
Meet the Team
From humble beginnings, Mikolo has grown into a formidable force propelled by a diverse and passionate team. Our roster boasts over 53 talented individuals across various departments, including a robust R&D team responsible for developing cutting-edge products. With 11 dedicated engineers and designers leading the charge, we're proud to announce a lineup of 50+ new listings slated for release this year alone. Moreover, our network of eight strategically located warehouses ensures efficient distribution, further enhancing the customer experience.
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Mikolo's Vision for the Future
As we chart our course forward, the future of Mikolo is brimming with possibility and promise. Our overarching vision is to establish Mikolo as more than just a brand—it's a lifestyle, a community, and a catalyst for positive change.
We're committed to democratizing access to fitness and dismantling the barriers that hinder individuals from embracing a healthier lifestyle. By prioritizing affordability, functionality, and diversity in our product offerings, we aim to empower everyone to embark on their fitness journey with confidence and conviction.
In the coming years, we aspire to expand our presence with dedicated showrooms in key locations such as LA and Texas, offering customers the opportunity to experience our products firsthand and engage with our team throughout the development process. It's our collective dream to foster a culture of inclusivity, empowerment, and relentless pursuit of greatness—one workout at a time.